I've also seen pretty crazy deals for builds with 4060s at around 650€ and yeah at that price it's crazy good value. And I agree with OP we will remember 2024 as the year when PC gaming became cheaper than console gaming.
Why I still chose console as my platform of choice is physical gaming. Being able to sell your games is very important for me. And I don't see this ever happening through digital gaming. Lending your games yes but selling...
But anyway, digital gaming is becoming the preferred way to purchase game and there's nothing I can do about it.
Also the PS5 Pro is all I hate, expensive as fuck, all digital (yeah there's a rare disc player than you can attach), and for the first time I felt like "well, at 950€ (price in EU) I'd rather get a PC"... Sure maybe PSSR is cool but with a PC you also get 100% of the Xbox library on day one and all the things that a PC can do (emulation and all).
I feel out of this world sometimes, when I say this people tell me "but it was same for PS4 Pro", well not at all... When the PS4 Pro came out, the PS4 slim was at 299€ and then the Pro was at 399€. And it wasn't considered as cheap AT ALL, it was considered as "ok'ish"... But in 2024 à 950€ console is "hey that's not a bad price" what ?
At that time a good gaming PC was around 900/1200€ (could be a lot more, like now with people getting 4090s, but could also be less, all depends on what you wanna play), and today you have what I call a really good PC at 1200 (with a 7900XT or a 4070 super for exemple) and seeing a build with a 4060 (that's pretty good) at 650€... It just overkills the PS5 Pro.
So we went from a 399€ console (PS4 Pro) compared to an approximate 1000/1200 counter part, in an era where physical gaming on console was king, to a gen when the Pro console is at 950€ compared to a... Well still 1000 PC or a pretty decent alternative with that RTX 4060 builds for 650... in an era where digital is becoming (became?) king, and where all Xbox games are day one on PC and/or PC Gamepass ? Well.
I expect more and more people converting to PC in the coming years. Sure on the long term cloud will be king (or at least the most popular for mass market), but until then, for the core gamers, we need "local gaming", for still many years to come.