Let me be cynnical here for a moment.
Let's say they dropped the pronouns wholesale - minimal development need akin to switching a toggle off in the matter of seconds. They would instantly boost potential sales. They still lose some who remain distrustful, but they gain.
This makes sense, right? A win/win as the suits say.
They won't do it cause this is vanity of a handful of key execs and team leads. They would rather lose out on sales to wave the flag they want for completely irrational reasons in the business world.
There is a sickness in the AAA Western devs and pubs that makes no business sense.
In a way I think it’s good the industry’s weeds out like this.
Even though bioware is already working on the new mass effect as EA seems to treat them like royalty compared to other studios they have gassed fast the past 20 years, bad sales, studios closing and weird employees getting gassed is good to right the ship. Not 100% but at least some.
It’s like the stupid dot com bubble of 2000 where shit loads of people got tons of money for stupid ideas. Give them credit for grifting a job out of it for a few years. But most of those lousy dot com places and stocks disappeared. What remained since are the companies with more solid financials and products people have enjoyed since then.
You can tell bad products are an issue in gaming because the term shovelware is used. Name one other industry where people think a big portion of products are so bad they get their own term? Gamers would be happy if they can trust their dollar leads to a good product like buying a microwave or a bag of oranges and you know it’ll never be as bad as big rig racing. It might not be great, but likely not shovelware quality. Most products have a reasonable range of quality. Gaming’s scale is so wide you get big rigs shovelware on one end and GTA on the other where the best games are still capped at $70 US.
Also similar to sports teams. When a team gets too old, crusty, has bad attitudes, or has bad coaches sometimes you just got to get rid of everyone and rebuild.