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[Clear]

Its amazing really. Any other sort of company working in the space, especially those who clearly brand their work, get to deal with consumer backlash...

Totally apparent who the "annointed" ones are, and funnily enough the commonality always seems to based on something other than creativity and talent... funny that.

 

[SidViscous]

But why would hack writers for video game websites defend hack writers for video games.. what's the connection..

 

[semiconscious]

this's just nuts. how can a curator page that simply lists the games that employ the company's services not be seen to be as much an attempt to promote the company as it is an attempt to harm it? it's simply a non-judgmental, factual list. even sweet baby's own website lists the games...

 

[Ribi]

So you've not seen the NUMEROUS Reddit threads or algorithm'd YouTube-videos about this company and how they are actually just a trojan horse for the "Woke Agenda?"

Are they in my walls?

 

[sigmaZ]

Where's the racist Kotaku twat?

Reminds me of when you're playing tag as kids and one kid will be like, "Nuh uh." and come up with some reason why they are not it.

 

[Durin]

Pretty much the NPC response expected from these outlets. They've openly called for what this consultancy group does for games for a while now, and are either trying to deflect or reframe the argument so they can paint the backlash as more extreme than it is.

People know this group isn't a boogieman ruining games on their own, they're just the one group dumb enough to make it obvious, and trying to ban a curator group only made more people notice it.

Game studios injecting ham-fisted socio-cultural issues into their titles is the dev staff themselves wanting this, or want access to funding for doing this and don't care.

No such thing as racism towards white people is just the power + privilege redefinition for racism, that "progressives" have been trying to push for almost a decade now.

 

[Arsic]

Let’s see them paint the whole picture. Include her fear mongering video AND then throw in the racist tweets we saw.

Just let people decide on their own from there.

 

[laynelane]

“If you’re a creative working in AAA which I did for many, many years: put this stuff up to your higher-ups.
And if they don’t see the value in what you’re asking for when you ask for consultancy, when you ask for research: go have a coffee with your marketing team and just terrify them with the possibility if they don’t give you what you want.”

Kim Belair, CEO of SBI. Source.

Yep, just a normal consulting firm. Industry standard. Nothing to see here.

 

[Fake]

All they do is give more visibility, thing that Sweet Baby don't want lmao.

 

[TheUsual]

But why would hack writers for video game websites defend hack writers for video games.. what's the connection..

Trying to get that foot in the game development door!

 

[Guilty_AI]

All they do is give more visibility, thing that Sweet Baby don't want lmao.

Yeah, they could have defused the whole situation by just saying "We're so glad someone is highlighting our work! Keep it up!", even if it just was in a passive agressive way.

...but they seem to understand on some deeper level their "work" isn't a good thing, thus they get defensive like that. They act no different from corrupt politicians caught up in some scheme.

 

[MDSLKTR]

Journalists vs YouTubers and we know what gets more exposure today

 

[phant0m]

The last year has demonstrated to me that modern gaming “journalists” care 1000x more about worldview and grandstanding than games anyway.

Haven’t found a writer I like in years. Want to know what’s going on in gaming? Watch Gerstmann or ACG.

 

[semiconscious]

All they do is give more visibility, thing that Sweet Baby don't want lmao.

yep. it's the rare company indeed that doesn't want visibility. hell, companies seeking endless visibility is what supports the entire internet financially...

 

[DonkeyPunchJr]

Gotta love seeing the legacy gaming media debase themselves and demonstrate their own irrelevance.

 

[nial]

 

[CrustyBritches]

Identity Politics is a religion to the woketards. I don’t allow anyone to shove their religious beliefs in my face and judge me for not bowing before their woketard god.

 

[Pejo]

Sweet Baby:

"""""Journalists""""":

Also """"Journalists""""":
Btw you're racist and sexist and bigots

 

[BaneIsPain]

I guess GG never went away

 

[kiphalfton]

And yet somehow these journalists are turning a blind eye to the insane bullshit Sweet Baby employees have been spouting in tweets.

Truly amazing.

Which is why we need to be careful how we articulate the reasons for the pushback.

Most people go along with the idea of DEI -even if they aren't that ideologically motivated- because its hard to say the opposite is good. The trick is not to try and argue on those grounds because that's how the activists will try and trap you - "You don't want x alternate lifestyles represented because you're a bigot", which is a hard thing to argue against because they've created a narrative where they are the supporters of a virtue, therefore you by definition of your opposition must be the corrupt one.

Its a cheap trick, but its an effective one rhetorically.

Same deal applies with activists presenting themselves as Anti-"bad thing". They do this so any opposition is immediately smeared as being pro-"bad thing"... Its a misdirect so you end up fighting the virtuous position they claim to uphold, rather than them on their own merits and failings.

Don't fall for it.

You called it. This is their favorite god damn tactic to use.

 

[Jack Package]

It is quite the coincidence this all kicks off in election year for most western nations, a replay of "all gamers are nazi shitlords", associating gamers with Trump in the USA and the Tories in the UK.

Since it's an election year BLM are due in the summer too, aye?

 

[Shakka43]

this whole thing is pathetic

I think babies crying about wokeness are dorks.
but I also find it funny that this list is causing a stir, I like to see the stupid interactions it has caused, enjoying the chaos.

let the dorks make their list, hire better writers is all. diversity needs to be done better.

So everyone is supposed to bury their heads in the sand and just let the "wokeness" go unchecked and unrivaled. Yeah I'm sure they will hire better writers once they fully take over...

 

[ManaByte]

The same journalists who boycotted a Harry Potter game.

 

[Cyber_hunter026]

 

[Needlecrash]

Everybody was wondering why all the gaming sites had been so quiet. It was so they could strategically collude on a unified narrative.

Makes sense. Sense most of them are under the same company one way or another.

 

[ChorizoPicozo]

Wouldn't it be poetic if sweet babies involved in games were ousted like the ex-developer involved in the wizard game? And games, with their involvement, magically disappear from the NPD list, as if they aren't real, just for the shits and giggles?

 

[MayauMiao]

The same journalists who boycotted a Harry Potter game.

..and they failed miserably which is why the woke cabal journos fluff piece on Sweet Baby will fail.

 

[SirKicksalot]

Where's the racist Kotaku twat?

What an aggressively American take lmao

 

[Heimdall_Xtreme]

Nobody believes those journalists anymore, that job has already been greatly denigrated...

They couldn't even finish Gollum's game.... And I could finish it .

 

[Bojji]

Don't forget: these are white americans getting mad at and trying to lecture a brazilian-made group on diversity and inclusion. Brazil is probably the most racially mixed country in the world, basically half of our population is some mix between white, black, natives and asians.

You can't demonstrate DEI anti-philosophy better than this.

Brazilian people according to Kotaku:

 

[Puscifer]

Gaming and journalism dont belong to the same phrase , quote. Much less if the socalled journalist avoid critical thinking on articles.

People hated Adam Sesslar for saying this but it's the truth. He made a point to say they should be considered pundits and commentators, not journalist. But I wonder why that idea caused such an uproar?

 

[Kamina]

Gaming Journalists?
Oh you must mean these woke Social Media Bloggers

 

[DeaDPo0L84]

What's with everthing being called a conspiracy theory. Was this not proven to be the case already and which is why the curator page was created?

By calling it a conspiracy theory they'll immediately satisfy the morons who already made up their minds covering the story so they can feel better.

 

[HerjansEagleFeeder]

this whole thing is pathetic

I think babies crying about wokeness are dorks.
but I also find it funny that this list is causing a stir, I like to see the stupid interactions it has caused, enjoying the chaos.

let the dorks make their list, hire better writers is all. diversity needs to be done better.

...but then nobody would call it "diversity" anymore. It'd just be good writing.

 

[Švejk]

Good.. good.. this makes my job of avoiding these clowns easier.

 

[BigBeauford]

What compells these people to work in an industry full of people they hate?

 

[Lokaum D+]

Brazilian people according to Kotaku:

oh, that would be Argentina people

 

[Hero of Spielberg]

Where's the racist Kotaku twat?

I agree you can’t be racist to white people, or anyone for that matter. Hopefully now she has seen reason she can reflect on her past racist behaviour.

 

[Guilty_AI]

Brazilian people according to Kotaku:

Yes, i can confirm we all walk around wearing germanic military uniforms. We started doing it to confuse the gringos.

 

[Gameplay Gods Bless]

Multiple gaming journalists over the past 24 hours have begun to address the Sweet Baby Inc. page drama, which went and is still going viral on the past week after brazilian player @Krabutus created a curator page to track down games in which the consultant company Sweet Baby Inc worked on. The Page went viral and is still growing, currently amassing over 210k players as the writing of this topic,

But instead of just reporting on the subject, big gaming news publication have published articles in defense of Sweet Baby Inc, despite controversy surrounding it's business pratices. Some big news gaming outlets have come in their defemse, such as eurogamer and PCGamer.

Here are some examples:

​

One a Follow up to the viral status of the whole debacle, moderators of the Steam Page have confirmed that Valve has reached to the creators which led to the community posts getting locked

In a "surprising" move woke journalists speak out in support of woke company. Who could have seen this coming?

 

[Kacho]

What compells these people to work in an industry full of people they hate?

I dunno. The whole entertainment industry is plagued with this nonsense. Wizards of the Coast and Paizo being other examples of formerly white male dominated spaces getting hijacked by ultra liberal white women, then neutered and destroyed.

 

[Varteras]

Where's the racist Kotaku twat?

Lmao dumb broad got hit with the community note!

 

[Crayon]

^^^ Fucking mind-bending bullshit like that is why lbgt acceptance in the states has been falling for the first time in forever.

These assholes do not give a fuck about helping anyone but themselves.

 

[Oddvintagechap]

So everyone is supposed to bury their heads in the sand and just let the "wokeness" go unchecked and unrivaled. Yeah I'm sure they will hire better writers once they fully take over...

you guys are fucking hilarious

 

[Kilau]

To the videogame journos : She ain't gonna fuck you, bro.

 

[nush]

Wow, she’s been hitting the pies.

 

[TheUsual]

Wow, she’s been hitting the pies.

The Wall came a knockin'.

 

[StreetsofBeige]

lol. who would do something like that? Looks like she gained about 25 lbs too.

 

[Laptop1991]

And this is why i don't read their articles anymore and also why I've only bought Cyberpunk in the last few years, they are ruining gaming at the AAA level plus a lot of the entertainment industry as well, but they have saved me wasting quite a bit of money though.

 

[RickSanchez]

Where's the racist Kotaku twat?

Good grief.

In my country, we have our usual, deeper, systemic problems, so i usually try to stay away from political news & discourse, because it just gets depressing.

But seeing this kind of stuff play out in the west is just........entertaining. A high-profile/high-visibility "journalist" saying something like this is truly baffling. Did she say that sarcastically ? I can't tell.

It's like you're trapped on a sinking ship and there are no liferafts or rescue boats so you pass the time pointing and laughing at another ship, that may not be sinking but is on fire or something. I don't know if this metaphor worked as i intended it to.