Ah, I've found it amusing, after following the industry this year (compared to my prior stance as a casual gamer rather than an enthuthiast), how these nonsentient products get characterized (as opposed to, say, users of Sony clock radios saying that Sony Dream Machine clock radios "dominate" over other clock radios). That's not a criticism, just a lighthearted observation about the participants in this industry
Sure, what we mean to say is "more people will purchase this product than will purchase the other product" and the number of people making that purchase equates to the product itself taking action against another product. Yet it's the consumer that collectively takes actions rather than a product taking an action. So more people are likely to purchase Xbox One's and PlayStation 4's and PlayStation 3's and Xbox 360's (and 3DS's) than WiiU's, perhaps, is what's really going on