Draugoth
Gold Member
SATURDAY AM: “This isn’t a box office marketplace problem, this is a creative development problem,” declared one movie marketing vet this weekend over Warner Bros‘ bold swing with a foul Joker: Folie à Deux, which at a production cost of $190M+ net is coming in way below projections at $47M…or less.
Todd Phillips‘ sequel Joker: Folie à Deux has made history by becoming the the first Hollywood comic book movie to earn a D CinemaScore from audiences. Exit polls are equally as grim as audiences express their unhappiness with the sequel.
That unhappiness is translating into a troubled opening at the box office, where the Warner Bros. movie is coming in well behind expectations. The divisive sequel earned a soft $20 million on Friday, including $7 million in previews, for a projected launch south of $50 million. Rival studios show the Joaquin Phoenix–Lady Gaga film opening anywhere from $42 million to $47 million (one studio even thinks $40 million or less).
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