Borderlands was good, Borderlands 2 was great and Borderlands 3 was overly sanitised manure. In fact, Borderlands 3 was so bad it completely cratered the entire franchise. The writing was terrible, the characters a complete cringe fest. Most of what made the previous entries special had been stripped. No more edgy humour; further - the devs seemingly did everything they could to appeal to every demographic except the one that actually plays the games. In their arrogance, in their activism, Gearbox made a game for their sycophantic leftist journalist friends and everyone despised it. The only reason it sold well was because of the popularity and success of previous entries. If Gearbox had been honest and upfront with the new direction, with the new audience that they wished to cultivate then no-one would have gave it a second glance. Pandering to an audience that doesn't exist doesn't drive sales. Turns out you burn a lot of bridges when you switch-up on people like they did. Too bad.