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FTC Seeks to Block Microsoft Corp’s Acquisition of Activision Blizzard

DeepEnigma

Gold Member
That's literally what CNBC and Bloomberg are all day long. You can always tell what position(s) these guys currently hold based on what they say. Sometimes the desperation is clear for the world to see.

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Throw Cramer into the full on shill list as well.
 

gothmog

Gold Member
Actually I’m in awe that apart from a few trolls the discussion here it’s way more civilized.
Being allowed to blow off some steam and make fun of each other and ourselves makes it easier to have a discussion. We have a common ground here. And honestly, there are a lot of people that have a much more dynamic perspective on the world than just the console wars.

I love my Series X and GamePass. I just don't think this deal is right for the industry and to be honest Microsoft. They are way better at hardware, user experience, and services than Sony but choose to focus on their weakest point via acquisition. I honestly thought that ZeniMax would get some people in house to help right their studio management woes, but the drought continues. Why would I want yet another huge publisher caught in that management hell over there?
 
Xbox One early on had interesting games. Killer Instinct, Titanfall, Sunset Overdrive, Ori…. They just stopped doing deals for exclusives at some point.
This was part of it, yes -- but the bigger issue was the lack of quality studios making games, games either seeing massive delays, not being of high quality when released, or being outright cancelled. Crackdown 3 and Sea of Thieves kept getting delayed over and over and over, and when they came out they were largely disappointing even though SoT today is an absolute banger of a game. They have massive games like Scalebound and Fable Legends which also kept getting delayed, and eventually cancelled. So you end up with an Xbox that looks like the Gears/Forza/Halo box, primarily because MS did not invest in gaming properly after the 360. The put far too much emphasis on the Kinect and entertainment aspect of the box and it showed.

Imagine if Fable Legends and Scalebound both released for Xbox, and they were good. And Crackdown 3 and SoT released on time and they were good. Would have made that era of Xbox a lot more palatable.
 

DeepEnigma

Gold Member
Lmao did the geniuses at MS think that different regulatory bodies do not talk to each other?

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MS told the EU during the Zenimax acquisition that they'd only make Zenimax games exclusive under implausible (their words) circumstances.

They lied. 100% chance CMA kills this deal now too.
But Starfield is an implausible circumstance. Sony gamers, the same ones where Bethesda sold the most games to last gen, are not interested in Fallout/Skyrim in space.

Totes honest !!
 
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GHG

Member
This thread is really missing the damage control team Ozriel, Darkmage, Adamsapple and Senjustsu. Are they waiting for their talking points from HQ?

Hendricks was not the one I was expecting to have a complete meltdown (not that he's better than them)

Hendricks is just a lost boy, he wears his heart on his sleeve bless him.

As for the others, 100% awaiting instruction.

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Can't wait to see what narrative they align on.
 

Banjo64

cumsessed
This thread is really missing the damage control team Ozriel, Darkmage, Adamsapple and Senjustsu. Are they waiting for their talking points from HQ?

Hendricks was not the one I was expecting to have a complete meltdown (not that he's better than them)
does seem to be a pattern of silence in the immediate aftermath of bad Xbox news from them - I just thought they were spending 100 hours blowing down buildings with friends in Crackdown 3
 

Nubulax

Member
Don Mattrick.

Xbox was a killer disrupter of a console, giving gamers of the era yet another box with games. During the 360 era they released a lot of in-house killer games and tied up good marketing deals with 3rd party devs, but something happened around the time of the Xbox One release, its like they just forgot how they got in this position. Fuck up and after fuck up to give Sony a head start, and not following up and delivering with real killer titles on a fast enough basis.

If you were a conspiracy theorist.. by now you might think MS tanked xbox on purpose so they would have the excuse to buy up the industry lol. It makes no sense how bad they failed coming off the 360 days.
 
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bitbydeath

Member
Lmao did the geniuses at MS think that different regulatory bodies do not talk to each other?

image.png


MS told the EU during the Zenimax acquisition that they'd only make Zenimax games exclusive under implausible (their words) circumstances.

They lied. 100% chance CMA kills this deal now too.
Sounds like this is going to be bigger than just the Activision deal, wouldn’t want to be Phil right now.

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Ezekiel_

Banned
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Lasha

Member
This kind of rejection was already priced in. Regulators like FTC and CMA only raise complaints. Complaints need to be addressed in court where the facts aren't as clear. There's still a pretty high chance of the deal going through. Nobody tries to spend 70 Billion without considering all of the angles. Unless you're Elon musk
 

ZehDon

Member
FTC is about protecting markets. The only controverisial part about what they are doing now is that they are trying to also protect emerging and poorly defined markets as well. There are plenty of places where the FTC could have stepped in and stopped companies like Facebook from acquiring every potential competitor. They are literally trying to predict the future with past data.

Based on that definition, I thought they made their case well in the summary I read. Microsoft has a documented history of abusing their position. Microsoft bought another large publisher. Microsoft did the thing they are saying they will not do already with the other publisher. Therefore, they are likely to do the same thing with this deal no matter what they say.

That whole FTC is here to prevent monopolies only is a myth. There are cases they cite themselves in some of their guidance where they have sued successfully to block acquisitions where the combined market share of the combined company was less than 30%. It's all about the force multiplier of the acquisition more than the actual market share. Especially in these emerging markets.
The past data doesn't really work in their favour, which is part of their issue. Existing Bethesda games remain multiplatform, with newly funded and developed titles being exclusive - which of course they are. Previous purchases like Minecraft remain multiplatform, because the purpose of that purchase wasn't exclusivity. Microsoft literally signed a deal with Nintendo to bring COD to a whole new platform and offered Sony ten years of continued access. If ten years of legally binding access isn't enough, then what is? The idea that Microsoft are crossing their fingers behind their back when making pinky promises doesn't really work when we're talking legally binding agreements. Could Microsoft buy out those agreements? Sure - but then Sony and/or Nintendo would be paid the agreed amount to break those agreements, which is still a win for both of those companies. The claim that Microsoft will cut off access to Activision's content the day it closes and re-neg on its agreements doesn't track with Microsoft's history, especially under Nadella. They didn't pull Ghost Wire or Death Loop from being timed Sony exclusives - why would they re-neg on ten years of Sony and Nintendo paying them royalties?

The "force multiplier" doesn't really add up, either. The "emerging market" of streaming games is littered with the corpses of companies who tried and failed without Microsoft lifting a finger. On Live, Gaiki - who were purchased by Sony, Stadia. Those companies failed entirely on their own - in Stadia's case, basically from day one - because streaming games is a niche market. Geforce Now and PS Now are doing fine relatively, and neither of them have Activision's content anyway. Microsoft buying ABK doesn't really impact that emerging market to a degree demanding government intervention, because the market is still proving itself. It's not the FTC's job to look into a crystal ball and shape markets that don't fully exist yet because the FTC's current head doesn't like the past handling of Facebook, Apple, and Google's rise to prominence. This isn't a social media company buy a newspaper, this is a tech company who makes video games buying a big game to help it compete in one aspect of the market that's been dominated by one company for over twenty years, as well as establish foot holds in others, like Mobile. Microsoft can't use ABK to "force multiply" itself to become the Facebook of video games, video game streaming, or mobile - ABK, even under Micrsoft, simply doesn't have that kind of reach.
 
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If you were a conspiracy theorist.. by now you might MS tanked xbox on purpose so they would have the excuse to buy up the industry lol. It makes no sense how bad they failed coming off the 360 days.
It makes perfect sense. MS hired people that were good at their jobs and they saw a lot of success. Those folks didn't stick around, so they promoted dorks like Don Mattrick who probably said all the right things in meetings, and....
 
The games are on Xbox.
Also, MS can outbid Sony is marketing deals.
Too bad they're incompetent at competing unless they're making power moves.
Oxymoron spotted.

But utalizing the same tactics you used to become a company larger than many countries is smart competition. You don’t do what your competitor has been dominating you at , you change the playing field to suit your strengths.
 

Buggy Loop

Member
Confused Curb Your Enthusiasm GIF


At this point, I almost wish this deals fails and they then have a $70B war chest to fuck around with smaller interesting devs or just pump up their studios to bigger projects. Fuck around and find out I guess. I would say that letting them waste that much money on Call of Doody is the lesser problem on their hands.
 

Bo_Hazem

Banned
its-not-right-eric-cartman.gif
Where's my mother fucking gold?! I posted this in the big thread 👀

I wonder if we will get some juicy info over the next year or so, will be interesting hearing/seeing things we would never know about otherwise.

Don't ever let this distract you. It's coming home.:messenger_peace:
 

adamsapple

Or is it just one of Phil's balls in my throat?

Varteras

Member
Fucking Sony causing my utilities, groceries, toiletries, clothes, gasoline, insurance, vehicles, etc etc etc to all go up.
Remember when Microsoft convinced tens of millions of people to pay for online gaming and everyone else followed suit, when they weren't even close to being market leader? Good times. And then they tried to double the price during a pandemic. That was magical. Looking forward to what they do with more marketshare.
 

noise36

Member
Nintendo and Sony are famous for their exclusive content you cant buy on Xbox, but FTC is worried about exclusive content on XBOX, that would be available at a minimum on PC as well. You cant make this shit up, what a clown show.
 
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jigglet

Banned
Didn't MS just rush to make a call of duty deal with Nintendo? Hilarious.

It was their only window of opportunity. Cause no one's going to give enough of a shit once the dust settles. No one has bought a Nintendo console since the early 90's.
 

DeepEnigma

Gold Member
Remember when Microsoft convinced tens of millions of people to pay for online gaming and everyone else followed suit, when they weren't even close to being market leader? Good times. And then they tried to double the price during a pandemic. That was magical. Looking forward to what they do with more marketshare.
Friday Movie GIF
 

Swift_Star

Banned
Oxymoron spotted.

But utalizing the same tactics you used to become a company larger than many countries is smart competition. You don’t do what your competitor has been dominating you at , you change the playing field to suit your strengths.
It isn’t. Not when you steal all the time. Which is what MS do.
 

bender

What time is it?
Remember when Microsoft convinced tens of millions of people to pay for online gaming and everyone else followed suit, when they weren't even close to being market leader? Good times. And then they tried to double the price during a pandemic. That was magical. Looking forward to what they do with more marketshare.

To be fair, the Games with Gold offerings are worth 2-3x what Microsoft is charging currently for a Gold subscription.
 
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