This entire venture into VR was a mistake. I honestly don't know what's happening to Sony lately. It seems like all they're doing is wasting resources while delivering next to nothing. I love my PlayStation 5, but it's been a while since I loved a PlayStation Studios game.
They had PSVR1 that sold around 5M units across 100+M PS4s. It had an attach rate of about 4%. Not exactly blockbuster sales.
Since then PC VR ramped up a lot. So what Sony did in their boardroom chats was use 4% as a benchmark floor, add in the PC VR ramp up as general industry trending and assumed PSVR2 sales would shoot up to like 10 or 20%. Trust me, I see this type of shit in boardroom meetings all the time where a marketing manager who is in charge of a product line does their internal sales pitch trying to convince the entire room the product in their powerpoint presentation will be a home run.
One thing you will never see in an internal pitch is the product line doing worse than the old products. It's always pitched bigger and better with a giant smile on their face like they are used car salesman, but oddly this is selling to their own internal execs. In reality new products bomb half the time.
"Hi everyone..... as you can see historic sales are X, and the VR category is growing at Y %. So based on our estimates our 3 year trend leads to this line graph of XYZ units"
Tip for all: If you ever sit in a brand manager's product meetings, never believe one data point in those slides unless they (or you) can confirm the numbers as accurate or logical/reasonable. If you dont and just blindly believe the slides, half the time it's made up numbers from their ass.
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